Johanniter Code of Conduct
Johanniter International promotes its Code of Conduct
Johanniter International (JOIN) is an NGO with almost 100,000 volunteers across Europe, providing first aid, a wide range of social services, international humanitarian aid and disaster relief.
The organization has set up a Code of Conduct for its teams, employees and volunteers. It aims to promote safety, ensure respect for the people with whom Johanniter comes into contact, protect employees and guarantee the efficiency and integrity of its activities.
To ensure that these messages are properly understood and disseminated, JOIN called on The Ink Link to translate them into images.
The challenge of presenting a code of conduct and values
Faced with the diversity of subjects and values set out in the Code of Conduct, and to facilitate distribution in all European languages, The Ink Link came up with a series of four posters featuring JOIN volunteers in three locations: a medical center, an outdoor scene in a faraway country, and the association's offices. Without text, but very expressive, these posters illustrate all possible bad situations... The fourth poster encourages people to speak out, thanks to the different communication channels offered by the NGO.
These four posters are displayed in JOIN's offices, and serve as awareness-raising aids during training courses or the integration of new recruits.
Conveying difficult emotions - a winning bet!
The posters were designed by Wouzit, who had already worked with The Ink Link on the Living With the times and Faire Face projects. His highly sensitive and precise art aptly portrays a wide variety of characters and situations, while maintaining fluidity and graphic coherence. The calming felt on the last poster is that of people who have chosen to speak out and report abuses of the Code of Conduct.
Video adaptation
Following the diffusion of the posters, Johanniter commissioned us to adapt the drawings into a video, for broadcasting to a larger number of their beneficiaries and volunteers around the world.